Fiverr Skill Test Social Media Marketing Answers August 2022 | Social Media Marketing
In this article I will provide you 50 Fiverr Skill Test Social Media Marketing Answers of August 2022. If you want to get 100% score Social Media Marketing test then read this article carefully.
Fiverr Skill Test Social Media Marketing Answers August 2022 | Social Media Marketing (Q No. 1 to Q No. 20)
1) What is meant by the concept of “viral” in social media?
- Social media which is spread to viewers by the consumer, growing in popularity
- It is a method of branding a company
- Advertising which can easily be emailed
- Marketing advertisements which are not serious
2) How can LinkedIn serve the company aside from social network marketing?
- Job openings can easily be dispersed to qualified candidates on LinkedIn
- Company pictures can be posted to the profile
- Negative press about the competition can be easily spread
- Pricing lists can be posted
3) What is a “call to action”?
- Giving an advertisement’s receiver a specific direction such as ‘visit the site’
- Using telemarketing to reach out to potential customers
- Defaming the competition
- Creating a new marketing campaign
4) How far into the future should a company plan its marketing activities?
- Up to 1 year
- 5 years
- 1 month
- Indefinitely
5) What is the main reason traditional marketing will never completely go away?
- It is cheaper than social media marketing
- All companies are required by law to use traditional marketing techniques
- There are better tax write-offs for traditional marketing
- It’s proven to work time and again
6) How does creating a social network marketing plan differ from a traditional marketing plan?
- The brand image should be completely different for social marketing
- The staff requirements and skillsets for social marketing are different
- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
- Other than the method of delivery, a marketing plan, either way, will be similar
7) What non-financial measure of marketing is important to track?
- CEO performance
- Number of new hires in marketing
- Number of impressions
- New customer acquisition
8) What is a “vlog”?
- Video Log
- Video Blog
- Log of blog activity
- New technology to aid in blogging
9) What are the four P’s of marketing?
- Product, Price, Place, Promotion
- Price, Popularity, People, Placement
- Popularity, Product, Promotion, People
- People, Price, Promotion, Placement
10) What should a company post on Twitter?
- New product launches
- Significant company news
- Occasional day to day posts of interest
- All of the above
11) What style of blogging would be most effective for building relationships with customers?
- Using the blog only for press releases
- Posting resumes of the company officers
- Posting articles about how terrific the company is, and putting down the competition
- Writing posts about the company and its ups and downs from inside, personalized approach
12) What can a company do to offset the cost of running a blog?
- Place ads on the blog which generate pay per click income
- Charge users a fee to read the blog
- Only allow past customers to read the blog
- Require a monthly membership to the entire company website
13) What methods of social network marketing should a company always use?
- Blogging only
- Twitter, Blogs, Facebook
- YouTube
- Depends on the company, their product, their audience
14) What is a contingency plan?
- A second written plan in case management doesn’t like the original plan
- A detailed marketing plan
- A set of actions to be taken if the original plan does not perform as anticipated
- A marketing plan is written just for social networking
15) How can a company use the same material for both traditional and social network marketing?
- Posting a luring comment on Twitter to the company site
- Selling ad space on the company website
- Utilizing a television ad campaign online as well on their site and sites such as YouTube
- Creating a magazine print ad with the company website
16) What would the marketing budget section of a marketing plan consist of?
- The cost to write the plan
- The expected costs for each ad campaign based on the delivery method
- The overall marketing budget for a year
- The marketing personnel job descriptions
17) What is the method for being linked to other users on LinkedIn?
- Followers
- Connections
- Friends
- Associates
18) How often should a marketing plan be revisited?
- Never, once written it is complete
- As often as needed in order to revisit the plan of action and revise any new actions
- At company board meetings
- During the financial review of the company each month
19) What place does Pricing have in marketing?
- Higher prices guarantee a higher revenue stream
- The company should actively market how much their products cost
- Different pricing levels can be tested to see what elicits the best consumer response
- Marketing based on the pricing level relative to the competition is important
20) Why is it important to post to a blog regularly?
- It reduces the cost per blog post
- Keep readers engaged and also gives search engines content to index
- It gives the social media marketing specialist something to do
- It allows more chances for the company to put down the competition
Fiverr Skill Test Social Media Marketing Answers August 2022 | Social Media Marketing (Q No. 21 to Q No. 35)
21) What does the product portion of the 4 P’s of marketing focus on?
- The product or service being marketed to consumers
- The manufacturing process
- How the price will be set for the product
- How the new product will be promoted
22) What is the character limit for posts on Twitter?
- No limit
- 100 characters
- 140 characters
- 200 characters
23) How can a company place itself as an expert in a certain area of expertise?
- Post updates that brag about the company
- Actively answer questions in the Q&A section of the site
- Post comments on competitors pages stating how they are inferior
- Answer the questions in all the categories, even the ones in which the company is not engaged.
24) What type of status updates would drive visitors to the company site?
- An update telling friends they hope to see them all soon
- A link to a new press release hosted on the company site
- A link to a third-party hosting a company press release
- A picture of the CEO
25) What is meant by A/B testing in marketing?
- Testing of 2 different products
- Testing 2 versions of an advertisement to see which elicits the best response
- Clinical testing of medical products before legally allowing them for sale
- Testing via 2 mediums, such as radio and television
26) What is “social media optimization”?
- Creating content which easily creates publicity via social networks
- Writing clear content
- Creating short content which is easily indexed
- Hiring people to create content for social networks
27) What is meant by the “blogosphere”?
- The act of writing a blog
- Specific niche blog community
- The interconnected community of blogs via linking to each other
- Advertising is done via blogging
28) Which type of marketing would a company blog be considered?
- Social Network Marketing
- Traditional Marketing
- Both
- Neither
29) What is a method of marketing on Facebook which can reach several users by spending money?
- Pay money for a better quality Facebook account
- Pay a third party to make posts to your account
- Charge a fee for users to be your friends
- Facebook Pay Per Click placed advertisements
30) What can a company do on Facebook apart from their page to create a following?
- Post more updates than usual
- Most controversial posts
- Use several pictures
- Use Groups, both companies originated and posting to other groups
31) Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
- Post links on the company blog to the YouTube videos
- There is no method to effectively direct people to the company videos
- Use of keywords
- Sending out mail advertisements
32) How does a blog directly impact sales of a company?
- It tells customers what products to buy
- It can be used to talk negatively about the competition
- It is typically used as the way to disperse company coupons
- Typically a blog does not directly create sales
33) What is meant by “micro-blogging”?
- Blogging daily
- Blogs which are posted by companies, not individuals
- Blogs with limited individual posts, limited by character count typically
- Blogging from mobile devices
34) What do Connections on LinkedIn effectively represent?
- Random strangers who found the company
- People the company has sold product or services to
- An avenue to disperse coupons
- People and other companies the user is connected to directly
35) What is the term adopted for updates posted by Twitter users?
- Tweets
- Twoots
- Twinks
- Posts
Fiverr Skill Test Social Media Marketing Answers August 2022 | Social Media Marketing (Q No. 36 to Q No. 50)
36) How do ebooks represent a form of marketing?
- They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
- They are not a form of marketing
- They can be placed on free sites where paid advertisements generate income
- They can be used to defame the competition
37) Which of the following is an important aspect of creating blogs and posting content?
- Using a witty user name
- Posting at least once a month to the blog
- Social Media Optimization
- Using humor
38) How can a company convert posts on Twitter to sales?
- Write demeaning points about the competition
- Write posts about personal information of the CEO
- Creating posts which drive followers to their site
- Constantly post updates about how the company needs more sales
39) What style of videos can a company post on YouTube?
- Video Blogs
- Television Commercials
- Product Demonstrations
- All of the above
40) Which of the following would be leveraging both social networks and traditional marketing?
- Handing out print advertisements with a coupon for a store
- A print advertisement in a magazine drives people to a website where there is a free trial offer
- Posting an advertisement on a message board
- Hosting a video ad on YouTube not otherwise seen elsewhere
41) What is the general purpose of posting a video blog routinely to YouTube?
- It allows the company to hard sell its products
- It allows the company to drive website traffic to its blog
- It can be used to disperse the company contact information
- It allows followers to create a personal connection with the employees of the company
42) What is the ultimate goal of a social network marketing plan?
- To satisfy investors in the company
- To justify spending in marketing
- To find investors for a company
- Drive potential customers to the company and give them an action item to perform
43) What is “guerilla marketing”?
- Marketing geared towards animal lovers
- Marketing which relies on time and energy rather than a large dollar budget
- Aggressive sales techniques
- Marketing using a large scale national budget
44) How does YouTube serve a dual purpose in social media marketing?
- It can be used as a company blog as well as video advertisements
- It can be used for company pictures and videos
- It can be used to host the company website as well as videos
- It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
45) What is a “wiki”?
- Form of blogging
- A new social networking site
- Interconnected and user-generated knowledge management systems
- A tool for posting to social media networks
46) What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?
- Ask the watcher to visit the company site at the end of the video
- Make the videos at least 5 minutes long
- Make the videos under 10 seconds
- Have the CEO featured in the advertisement
47) What is the overall goal of social media marketing for companies?
- Generate sales
- Increase company headcount
- Increase their web presence
- Help accelerate product launches
48) What is one measure a company can use to validate the usefulness of its video posts on YouTube?
- The number of followers
- The amount of views of the video
- The number of videos the company has up
- The sales volume of the company
49) How can a company create a forum for dialogue on LinkedIn?
- Post updates to the company status
- Use of Groups
- Change the company profile regularly
- Post demeaning comments for the competitors’ pages
50) How is site traffic useful in evaluating marketing?
- Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
- There is no correlation between site traffic and marketing
- Ads can send receivers to a specific landing page, which can be tracked
- Product sales from the company website can be attributed directly to the marketing campaign
Thanks for read this article. Please leave a comment.
Tags:
Fiverr Test Answers